The 1 minute Social Selling Hack

#SocialSelling tip from me to you!
There is no need to spend hours upon hours on this. I can break it down for you in less than 1 minute.

Here are the 5 steps needed for you to successfully add social selling to your sales process.

  1. Create content of value
  2. Share it across social channels
  3. Engage with your audience
  4. Look for ways to help others solve the problems they may be dealing with
  5. Do this daily, over time you will see measurable results

The value you put out into the world is a direct reflection of the success you can expect to achieve.

To learn more about my journey is sales and marketing connect with me on LinkedIn by clicking here.

Sell me this Pen in [2017]

The following is my answer to the question posed in a recent podcast by my friend Brian Burns, “Do You Know How to Answer the “Sell me this Pen” Question?”

I believe the best way to “sell” the pen is to ask as many questions as it takes to uncover whether there is or isn’t a genuine need or desire for the pen. Keep the dialog open and honest.  If the prospect is a likely buyer of “the pen” then it will be a much easier conversation.  Selling the pen is not simply the outcome of having secured a sale, but the action of everything that takes place prior to the sale.

“Sell me This Pen” should be understood in the context of a verb.  Go through the actions of “selling” me this pen.

3 Sales Development Tips [2016]

Here are a couple tips to make sales outreach easy and effective.  As a wise man, who I seem to have forgotten the name of once said, “when you know your process you know yourself.”

First and foremost, understand who you would like to reach out to, how many times you would like to reach out to them, over what period of time and with what channels.

An example of this might be:

I’m going to contact Bob 5 times over the following 7 days. I’ll be utilizing voicemail, email, social media, twitter, facebook, etc to message to him

Second, write out each step in your sales process ahead of time, carefully scripting out each of the 5 things you are going to say to him.

An example of email 1 might look like:

Hello [first name],  

I wanted to reach and introduce myself as I am on the [Team] at [Your Company].  I saw that [Company Name] is registered to attend the conference later this month. Our VP of Product, [Name], will be there as well. This would be a great opportunity for [Name] to meet with you and/or team to share new developments to the platform,and trends we see emerging this year, etc.

Will you be attending and available to meet?

Best Regards,

[your name]

Last but not least, once you have pre-planned all of your messaging all you have to do is start contacting your prospects.  It’s that easy!  Keep things simple and don’t overcomplicate the process for immediate returns when conducting sales outreach.

Let me know what you think by commenting below.