My 14-Day SDR Onboarding Plan

Available for download here

This plan is designed to help Sales Development reps hit and exceed quota by giving them an immediate path to success.

  • Product
  • Process
  • People 
  • Proficiency

#1 Product knowledge –  Seek to fully understand how your product integrates into the lives of your customers.  This will help you articulate why your product is worth your customer’s time

  • Problems your product solves 
  • How is your company positioning your product
  • What are the features and benefits 
  • Pricing structure
  • How your product fits into the life of your customer 

Search for the above by using the following

  • Industry articles
  • Company blogs
  • Customer case studies
  • Company press releases
  • Social media profiles of people in your industry
  • Podcasts

#2 People – Get to know who are you selling to and why.  The buyer persona matters because it will help your outreach to be more relevant.  The better you are at determining who you’re reaching out to and why the faster you can start setting meetings.

  • What titles do they hold
  • What is their role and responsibilities
  • What are their typical pain points
  • How do they interact with your product or products similar to yours

What the following places to find this information

  • Company case studies
  • Competitor case studies
  • LinkedIn
  • Industry events / conferences 

#3  Process – Includes everything your job entails, all of your day-to-day activities and the tools you can use to be successful.  Consider the following

  • Time management
  • Goal setting
  • Content curation
  • Content creation
  • Outreach campaigns
  • Role playing
  • Negotiations 
  • Objection handling
  • Customer service

Some of my favorite tools and software are the following

  • Trello – Project management
  • Evernote – Note taking
  • Mailtester – To test email validity
  • –  Uncover accounts, create prospect lists and account mapping, gain valuable insight into the strength of relationships with customers
  • LinkedIn / Sales Navigator – Fantastic for prospecting
  • Twitter, and other social networks can a goldmine of real time conversations. Inject yourself into the conversation your customers are already having
  • Pocket Save and share your favorite content
  • Feedly – Quickly curate written content from top producers
  • Time Blocking – Become more efficient and effective in your day-to-day activities 

#4 Proficiency – Integrate everything above into a cohesive, repeatable, effective process. Repetition is key

  • Clarify your mission – how do you approach your prospects
  • Determine the goals you can hold yourself accountable to (activity per day, per month, # of meetings generated)Be creative in  your approach to Sales and marketingSell to your customers needsFollow through. Goals focus your attention and help to increase performance 
  • Customer service
  • Follow through – warm handoff
  • Probing questions
  • Listening skills and note taking
  • The basics – prospecting, fact finding, presentation skills
  • Story telling
  • Maximizing your time

Map for SDR onboarding success – Initial 14 days 

Week 1Week 2
MondayCompanyOnboardingMeet the teamLearn the cultureProcessOverview of sales processCold call trainingRole Play cold calls
TuesdayProductAttend 2 AE demosRead through Customer case studiesProspectListen in on customer support callsResearch training (prospecting, case studies, must have bookmarks for your success)
WednesdayProductAttend 2 AE demosWatch product videosProficiencyCreate list of 200 prospectsPractice call cadence and lead handoff
ThursdayProductAttend 2 AE demosAttend 1 SE demoRead through Company blog and support siteShadow SDR callProficiencyCall script overviewVoicemail trainingBrush-off training / objection handlingCold call role play
FridayProductAttend 2 AE demosRead through Customer case studies
ProficiencyTrainingCRM Report training

If your organization would benefit from reading this please share it. For additional sales tips and tactics follow my Twitter and consider adding me to your professional network on LinkedIn.

Author: Dan Saso

“Creativity is intelligence having fun.” – Albert Einstein

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