Here are a couple tips to make sales outreach easy and effective. As a wise man, who I seem to have forgotten the name of once said, “when you know your process you know yourself.”
First and foremost, understand who you would like to reach out to, how many times you would like to reach out to them, over what period of time and with what channels.
An example of this might be:
I’m going to contact Bob 5 times over the following 7 days. I’ll be utilizing voicemail, email, social media, twitter, facebook, etc to message to him
Second, write out each step in your sales process ahead of time, carefully scripting out each of the 5 things you are going to say to him.
An example of email 1 might look like:
Hello [first name],
I wanted to reach and introduce myself as I am on the [Team] at [Your Company]. I saw that [Company Name] is registered to attend the conference later this month. Our VP of Product, [Name], will be there as well. This would be a great opportunity for [Name] to meet with you and/or team to share new developments to the platform,and trends we see emerging this year, etc.
Will you be attending and available to meet?
Last but not least, once you have pre-planned all of your messaging all you have to do is start contacting your prospects. It’s that easy! Keep things simple and don’t overcomplicate the process for immediate returns when conducting sales outreach.
Let me know what you think by commenting below.